Web design and search engine optimization

Also known as SEO and SERPs.

Due to the central role search engines play in finding information in the internet websites have come to rely on search engine optimization (SEO) to rank well in search engine results pages (SERPs).

Nowadays, SEO has become one of the things that need to be considered when designing and maintaining a website.

Although there are still plenty of web designers that do not offer SEO, more and more web design firms are offering the service as part of their web design package. This makes sense since an excellently designed website will be useless if it is hard to find. SEO makes sure that websites are visible.

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